Catchment Area Explorer

Provides insights into the spread of your clients, and the turnover potential for your stores

The Catchment Area Explorer calculates the catchment area of a certain shopping centre or shopping area, and lets you know the reach of your store. It shows you where visitors to your store are from, and helps you to determine the turnover potential.

Differences in catchment areas

The distance consumers are willing to travel for their purchases depends in part on the type of purchases they’re making. This is why we make a distinction between daily errands and non-daily purchases.

Verzorgingsgebied-Map-1500Catchment areas Green = daily goods, pink = comparable good, purple = purpose goods

The group Non-daily is further separated into Comparable goods (fashion, luxury, leisure, media, etc.) and Purpose goods (furniture stores, garden centres, etc.).

Do you want to determine the potential turnover of your store? Or investigate which shopping area and location is best? The Catchment Area Explorer can help.

Ask Caroline Oudejans

Caroline Oudejans would like to consult with you which of our applications will be the most efficient. She is happy to visit you and present all our options.

Other applications, reports & analysis