Differences in catchment areas
The distance consumers are willing to travel for their purchases depends in part on the type of purchases they’re making. This is why we make a distinction between daily errands and non-daily purchases.
Catchment areas Green = daily goods, pink = comparable good, purple = purpose goods
The group Non-daily is further separated into Comparable goods (fashion, luxury, leisure, media, etc.) and Purpose goods (furniture stores, garden centres, etc.).
Do you want to determine the potential turnover of your store? Or investigate which shopping area and location is best? The Catchment Area Explorer can help.