The tool for analysing and optimising your store network

Turnover Forecast Tool: effertlesly recalculate a new scenario

As a retailer, you want to optimize your store network. When you receive an offer for a location, you often have to decide quickly. But even if you are considering closing or relocating a shop, you want to know what the consequences may be:

  • To what extent is cannibalization an issue, and how does this change with relocation?
  • Will other branches benefit from the closure of this store?
  • Which postcode areas will generate new sales?
  • What effect will the changes have on your total store network?

IRIS (Interactive Retail Intelligence Scout) makes use of software that quickly calculates such complex questions for you.  With this data, you are able to make the right decisions about your ideal location.

Roadmap Turnover Forecast IRIS

The tool  IRIS  is tailored to your retail sector
Own stores/dealers + competition + perfect neighbors
+ turnover (yours and/or your industry)

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Effortlessly create a new situation (scenario) on the map
You can virtually open a new store / increase the floor space / close a store etc.
– by simply clicking on the map

IRIS recalculates the new scenario

In about 3 minutes all calculations are executed for you.


Outcome: the turnover forecast for the new situation
What effect do the changes in your scenario have on the existing stores and what turnover can the new store achieve?



Why choose IRIS?

  1. Turnover estimates of all existing stores in your sector in the Netherlands
    Benchmark performance of your own portfolio
  2. Detection of the most promising openings
    More sales per store, less risk of costly closure
  3. Impact of a new opening (or closure) on existing store(s)
    Is there cannibalization, what is the impact on competition?
  4. Calculating relocation scenarios
    Run multiple scenarios: relocate a store or take over a competitor
  5. High performance: millions of calculations per run
    Results within 3 minutes
  6. Flexibility: bespoke model per industry per retail chain
    Delivery possible within 4 weeks
  7. Model is open and transparent
    No black box, formulas and parameters visible

Gerard Zandbergen

Gerard Zandbergen is CEO of Locatus and frequently brainstorms with players on the retail market about the chances for the future. Locatus’ goal is to clarify the retail market, so that her clients have a candid overview of their risks and opportunities. Over 20 years of information forms the basis for this process.