For a higher transaction value
One thing is certain by now: the 1.5-meter economy is not going anywhere soon. Restaurants, most stores and service providers are receiving far fewer customers than pre-Covid-19. And, unfortunately, this will stay so for some time. Therefore, you will want to minimize the decline in sales as much as you possibly can.
For all businesses, a transaction value means more turnover. We are convinced our Motify Upsell Promoter© is a very strong tool to increase this transaction value per customer. Thus, we would like to explain to you how we can help you accomplish this.
The Motify Upsell Promoter© is a unique combination of hardware and software aimed at helping (checkout)staff to offer the most relevant additional products to customers. This greatly increases the chance of an additional transaction, and at the same time increases customer satisfaction.
How does the Upsell Promotor work?
The Motify Upsell Promoter© is placed next to the cash register and faces the employee. Based on the items a customer checks out initially, the tablet shows a selection of products that are suitable for additional sales. Each product has a sales target. When an additional purchase of a certain product has taken place, the employee indicates this on the tablet. When the target is reached, the border around the product turns green.
In doing so, the employee is constantly aware of the possibility of relevant additional sales and knows what is expected of them.
Selection of products for additional sales
The selection of additional products and the associated sales targets, can be provided in 3 ways:
- Manually: a responsible (store) manager makes a selection of products that can be resold per location in the Motify library and assigns numerical targets;
- Data Driven: the historical cash register data is loaded into the Motify systems, which automatically makes products appear including the underlying targets;
- Machine Learning: Motify is linked to the cash register system in question. Based on the current cash register data, Motify suggests per transaction a number of products that fit the transaction in question.
Each employee has their own account, allowing personal performance to be tracked. Employees can also view each other’s performance via the tablet, creating a healthy competition.
Previous cases have already shown that thanks to the Motify Upsell Promoter©, the employee:
- can make more relevant offers to customers, enhancing the customer experience and therefore customer loyalty;
- realizes a higher turnover per unit of time, making the employee even more valuable to the organization;
- is better informed about the sales objectives, allowing more substance to be given to the work;
- more variety in the daily activities and therefore more job satisfaction.
Do you want to learn more?
Call or email us for a demo.