When does a store belong to a retail chain?

We twittered that 99.9% of retail outlets in the Dutch sector Galleries were independent stores. This raised questions among our followers: which chain is represented in that 0.1% of non-independent galleries? And how many galleries are there, then, in the Netherlands? We thought this would be a good occasion to go a little bit deeper into the terms retail chain and the penetration of retail chains onto the main streets of Belgium and the Netherlands.

We use the following definition for a retail chain:

Locatus registers a retail outlet as a retail chain when there are more than 7 outlets of the same brand worldwide, or when the business has more than a hundred employees (and less than 7 branches).

Keeping this definition in mind, we return to the sector Galleries. At the moment, there are 1,361 retail outlets of this sector in the Netherlands, of which 0.1% (rounded off) pertains to a retail chain. Quick arithmeticians may now start to ask questions: how can one store be part of a retail chain? In this case, the gallery is part of the international retail chain Lumas, which has 47 branches spread over Europe, Asia, and America – the classification of a retail chain is thus not limited to one country.

The retail chain status of the Bijenkorf (a trademark Dutch department store, comparable to the Marks & Spencer in the UK) has recently been hanging on a silver thread. At the moment, there are only 7 branches left. However, even if this would be reduced to 6, the Bijenkorf would still remain a retail chain, because the brand employs more than a hundred people.

Would you like to know more of the spread of independent businesses and retail chains in the Netherlands and Belgium?

Read more

Astrid Custers

Astrid is Marketing Communication Manager at Locatus and thus comes into contact with lots of interesting information. As a result, she walks around the shopping streets with a certain degree of professional deformation – and writes about these observations…

Cookies and privacy

We use cookies to improve the user experience and analysis of the website. We do not store personal data for this purpose. You can read more about this in our privacy statement and our cookie statement.

Privacy statement | Close
Settings