{"id":5566,"date":"2016-05-22T17:34:00","date_gmt":"2016-05-22T16:34:00","guid":{"rendered":"https:\/\/locatus.com\/en\/?page_id=5566"},"modified":"2016-08-25T15:01:50","modified_gmt":"2016-08-25T14:01:50","slug":"pia-we-take-privacy-very-seriously","status":"publish","type":"page","link":"https:\/\/locatus.com\/en\/pia-we-take-privacy-very-seriously\/","title":{"rendered":"PIA: we take privacy very seriously"},"content":{"rendered":"<p><strong>Locatus <em>anonymously\u00a0<\/em>counts<em>\u00a0<\/em>the footfall through a street or shopping centre. Retailers, municipalities, and real-estate owners can use this information to determine where it is busy and where not, and adjust their shopping centres on this assessment.\u00a0<\/strong><\/p>\n<h2>Privacy guaranteed<\/h2>\n<p>Locatus &amp; BlueMark take privacy very seriously. We do not generate data that can identify someone as an individual. We never attempt to link the data or shopping behaviour to specific persons. Directly after registration of the WiFi signal, the MAC-address is made unrecognisable (hashed). Subsequently, the information can no longer be traced back to a specific person.<\/p>\n<ul>\n<li>We do not follow persons.<\/li>\n<li>We do not know the identity of the customer.<\/li>\n<li>We do not know the gender of the customer.<\/li>\n<li>We do not know where the customer lives.<\/li>\n<li>We do not know what phone the customer has.<\/li>\n<\/ul>\n<h2>Privacy Impact Assessment (PIA)<\/h2>\n<p>We have asked an independent agency to carry through a Privacy Impact Assessment. This is an IT audit\/research in which is assessed whether the organisation carefully and discreetly processes the data, and thereby complies with the legal norms concerning privacy. The result is the Privacy Seal: <img class=\"riMedia riMediaImage rmd-width-144 rmd-height-45 rmd-fileid-1500\" title=\"Privacy Seal\" src=\"https:\/\/locatus.com\/images\/F9F10021-F409-4D91-AC54-3B8475D918D9%5B22%5D.png\" alt=\"Privacy Seal\" \/><\/p>\n<p>\t\t\t<a href=\"https:\/\/locatus.com\/en\/privacy-impact-assessment-pia\/\" class=\"button button--cms button--small \" title=\"More about PIA\" >More about PIA<\/a><\/p>\n<h2>Opt-out<\/h2>\n<p>If you do not want to be part of these counts, you can sign out below:<\/p>\n<p>\t\t\t<a href=\"http:\/\/www.privacysig.org\/opt-out.html\" class=\"button button--cms button--small  button--support\" title=\"Opt out\" target=\"blank\">Opt out<\/a><\/p>\n<h2>What is the data used for?<\/h2>\n<p>A wide selection of clients uses our counting data. This information allows them (among other things) to choose the optimal location for a new store, to see whether it might get too busy (at certain special events), or to determine whether they should\u00a0employ extra personnel or not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Locatus anonymously\u00a0counts\u00a0the footfall through a street or shopping centre. Retailers, municipalities, and real-estate owners can use this information to determine where it is busy and where not, and adjust their shopping centres on this assessment.\u00a0 Privacy guaranteed Locatus &amp; BlueMark take privacy very seriously. We do not generate data that can identify someone as an [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PIA: we take privacy very seriously - Locatus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locatus.com\/en\/pia-we-take-privacy-very-seriously\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIA: we take privacy very seriously - Locatus\" \/>\n<meta property=\"og:description\" content=\"Locatus anonymously\u00a0counts\u00a0the footfall through a street or shopping centre. Retailers, municipalities, and real-estate owners can use this information to determine where it is busy and where not, and adjust their shopping centres on this assessment.\u00a0 Privacy guaranteed Locatus &amp; BlueMark take privacy very seriously. 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Retailers, municipalities, and real-estate owners can use this information to determine where it is busy and where not, and adjust their shopping centres on this assessment.\u00a0 Privacy guaranteed Locatus &amp; BlueMark take privacy very seriously. 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