Strategic and operational
For an investor like Syntrus Achmea, the long term is crucial. “Because Locatus has been gathering her information in a uniform manner over many years, we are able to follow the developments through time,” says de Baaij. “We can compare the amount of stores and sector division in the various shopping areas. Consequently, we are able to determine quickly whether a certain formula is present or not.
Acquisition and sales decisions
For our decisions concerning acquisitions and sales we are able to effectively zoom in on streets and individual stores. Using the Retail Plans, we compare the segmentation, sector divisions, neighbouring stores, and vacancy. The Retail Risk Index provides an image of the development of the street over the recent past. We use both of these apps to monitor our existing portfolio.
Recently, we have started to use Footfall 24/7 in our shopping centres. We use this to accurately track activity patterns, and implement improvements based on this information.
Thanks to Locatus App for iPad and smartphone, our asset managers always have access to Locatus’ data, even ‘in the field’.
Joost de Baaij Syntrus Achmea